Your company's digital marketing machine should be bringing in leads
Between your website itself and any paid search campaigns you're running, a digital marketing campaign can be a company's greatest asset. When digital marketing is going well, you will see:
It's a simple equation: the better optimized the website, the more leads come in.
Leads who come in through a properly optimized website have already received value from your business and are primed to do more with you. This means fewer tire-kickers and a smoother sales process.
An optimized website is one of the cheapest sources of leads around, especially when compared to purchasing lists or more traditional advertising. And even if you're paying for leads through Google Ads, you'll pay less if your website is optimized.
More time for everything else
A website is like any other type of automation: it works while you sleep. This means your team's time is freed up for everything else that needs doing.
Most companies' digital marketing efforts do not meet their potential
Fortunately, just a few tweaks can often mean the difference between failure and success. These tweaks come in a few flavours, including:
- SEO: How to make your website's content play nicely with Google.
- Design: How to ensure your landing pages are visually appealing enough and easy to understand.
- Technical: How to make your website bug-free, lightning fast, and work on all devices without breaking the bank.
Get a Digital Marketing Roadmap
Spend an hour on a call with me and you'll find out what parts of your digital marketing to improve in what order, and how you can avoid overspending on it.
After our conversation I'll send you a customized digital marketing roadmap which you can use either in-house, with me, or with another consultant or agency.Book It – $300
Feel free to email me at firstname.lastname@example.org if you've got questions you'd like answered first.